|
Edward Halteman, PhD
Ed Halteman has worked with companies large and small, applying his survey skills to solve business problems for over 25 years. Ed has designed and analyzed surveys across a wide variety of disciplines including social science, manufacturing, quality, sales and marketing, opinion research, retail, travel, customer satisfaction, employee satisfaction and more. Since 1998, Ed has designed and analyzed more than 200 web-based surveys. In addition to being an Amplify consultant, Ed is the founder and principal of Survey Design and Analysis.
Ed's approach to survey design and analysis focuses on gathering data that will inform business decisions. He has co-authored a guide about conducting effective surveys, and currently offers training on survey design. In the early 1990s, he pioneered the use of online surveys and the concept of "customer panels" - groups of customers who routinely provide feedback for company decision-making. Surveys using the panel methodology have had response rates of 70 to 80 percent.
Ed's expertise extends beyond surveys and sampling. He has taught classes on measurement, data analysis and statistical process control. He is a published author in statistical journals, and is the author of numerous conference papers. Ed has a Master's Degree in Applied Mathematics, and a Ph.D. in Statistics.
|
